Work Together

With social videography, I will film original vertical videos for you to use for your social media accounts, in addition to creating ready-to-publish Reels/Tiktoks videos with the content I captured that you can post as you please.

Whether it’s for a destination, hotel, airbnb, restaurant, tour, travel experience, retreat, etc., I will come to you to film.

Pre-production includes us having a discussion about what you specifically want captured, what your social and/or business goals with this content are, and the creation of a shot list and inspirational mood board on my part.

Deliverables:

After the content shoot, I can provide you with the deliverables in a couple different ways based on what your needs are.

Option 1: I will give you all the individual video clips from the content shoot for you to have in a “content bank” that you can use for creating your own Reels/Tiktoks in the future. You will have ownership of this content.

Option 2: I will take the video clips captured from the content shoot to edit and create ready-to-publish Reels/Tiktoks for you to post on your socials as you please — taking into account trending audio, your brand, and what your goals for the piece of content are.

EX: “Property overview” video of a hotel, “wake up with me” video at a cozy Airbnb, 24-hour itinerary in Santa Barbara.

Option 3: A combination of options 1 and 2. I will edit + create ready-to-publish social videos for you and deliver those in addition to all of the video clips captured from the content shoot for you to have in your “content bank” to create future social content for.

With short-form video editing, you will provide raw/unedited vertical video files and I will edit them to create short-form videos for Instagram and/or TikTok that are ready to post as you please.

The final videos will take into account currently trending audio, your brand, and what your goals for the pieces of content are.

Video ideas can either come from you, I can ideate the video ideas, or it can be a mix of both.

Deliverables:

Short-form videos that are ready to post on Instagram and/or Tiktok, complete with music selection.

Deliverables can be on a per project basis or on a monthly retainer basis.

With social-optimized photography, I will provide you with beautiful, fully-edited vertical images for use on your social media pages — whether it’s for a photo in your feed, carousel, or Instagram story.

FAQ: What does “social-optimized” or “social-first” photography mean?

1. It’s vertically captured so the image takes up more “digital real-estate” on a user’s social feed.

2. It looks like an organic, creator-captured image, rather than a super editorial, overly high-def, and/or ad-like image. Social users are turned off by content that looks like ads.

3. I take potential social uses into account when capturing the photos. For example, I might ask myself, “Could this be used as a background for a story? Is there enough empty space in this photo to add text later in feed graphic designs?”

Deliverables:

Beautiful, fully-edited images that are social-optimized to use in a variety of ways for your social channels.

User generated content is content that look like it was captured + created by a normal social media creator or by a real consumer, customer, brand fan, etc.

The appeal of UGC for brands is that it's authentic and relatable, which helps a brand to build trust and connect with their audience — especially compared to traditional advertising.

As Later states, “UGC content has always been successful in building trust because it seems like a word-of-mouth recommendation from a friend or family member.”

Examples of UGC: an Airbnb hires me to make a video of their property and experience of our stay there. Or retreat company hires me to create a video about traveling in Costa Rica if they are hosting a retreat there and want to inspire people to join.

Deliverables:

Fully edited UGC videos and/or photos that brands can post on their socials as they please and have full ownership to.

EX: video about an experience staying at a unique Airbnb, what a certain our was like, or inspirational destination content.