Portfolio

About Me

Hi, I’m Ilyanna — a content creator and social media manager for travel, tourism, and hospitality brands.

As a traveler who spent years living abroad, delving into global destinations + cultures, and experiencing the life-changing, perspective-shifting moments that travel so often facilitates, it is my personal and professional mission to share the value of intentional, experiential, and value-driven travel on social media through both my content and that of the aligned brands that I work with.

From social videography and short-form video editing to social-first photography and social media management, I help market travel, tourism, and hospitality brands on social media through beautiful and inspiring content that is on-brand, strategy-backed, and value-packed — connecting brands with both existing and new audiences.

Brands I’ve Worked With

RESTAURANTS & BARS

Hospitality Social Video Content

restaurants & bars

Below you’ll find short-form video content I filmed and edited into social videos for posting on Instagram and TikTok. To view the videos, please click on its image.

HOTELS & AIRBNBS

Hospitality Video Content

hotels & airbnbs

Below you’ll find short-form video content I filmed and edited into social videos for posting on Instagram and TikTok. To view the videos, please click on its image.

TRAVEL & TOURISM

Short-form Video Content

@tempetourism

Below you’ll find short-form video content I filmed and edited into social videos for posting on Instagram and TikTok at @tempetourism. To view the videos, please click on its image.

@cruisecritic

Below you’ll find short-form video content that I edited into social videos for posting on Instagram at Tripadvisor’s @cruisecritic, using raw, vertical video assets provided by the client. To view the videos, please click on its image.

@byilyanna

Below you’ll find short-form video content I filmed and edited into social videos for posting on Instagram and TikTok at my travel + hospitality focused social accounts, @byilyanna. To view the videos, please click on its image.

VISUAL POSTCARDS

Travel Photography

Yangon, Myanmar

Myanmar, formerly known as Burma, is the Southeast Asian country that I had the beautiful privilege to live and work in for two years.

TESTIMONIALS

Kind Words from Clients

“Ilyanna was phenomenal to work with, and I could not recommend her more highly. She's creative, smart and has an impressive attention to detail. We worked with her to create short reels for our social media feeds, and she knocked our expectations out of the park — creating content that performed better than most we'd had prior, both developing concepts on her own, as well as bringing our internal concepts to life. And the icing on the cake was she was an absolute joy to work with. We're so sorry to see our time with Ilyanna come to an end, but hope to have the chance to work together again one day — and recommend her without any hesitation.”

— Aubrey, Associate Director at Cruise Critic

“Ilyanna is a dream to work with! She really understood what I wanted to create, was open to feedback and re-direction (of which there was very little) and she delivered a thorough, super creative, and on-brand batch of content that I couldn't have produced myself. Will definitely work with her again in the future."

— Naessa, Founder at Write Magical Digital Marketing

Social Media Manager & Content Creator Skills

  • Social media strategy

  • Short-form/social videography + editing

  • Social-first photography + editing

  • Influencer/Creator partnerships

  • KPI reporting

  • Sprout Social

  • Community management

  • Social trend research

  • Social graphic design

  • Copywriting

  • Content planning + scheduling

Tempe Tourism Case Study

Tempe Tourism is the destination marketing organization for Tempe, Arizona located in the Greater Phoenix Area. Since taking over the position as the in-house Social Media + Content Manager and with that, implementing an organic social media strategy, establishing Instagram and TikTok as our primary social platforms, prioritizing short-form video content, and leveraging partnerships with aligned creators, we’ve seen significant growth in our social media accounts.

Within 19 months, our TikTok audience has organically grown from 29K to 49.1K followers and our Instagram audience has grown from 15.4K to 38.9K followers, with our engagement rates consistently at or above industry standards.

We’ve collaborated with accounts such as Visit Arizona, Hello Angelia, and SatoShi/Helmet Nachos to generate further brand awareness for Tempe and what our destination has to offer. A major key to the success we’ve seen in these partnerships has been to ensure that our destination and brand are not only aligned with the creator’s brand, but that the sponsored post would be a natural + organic fit into the content they are already posting.

GET IN TOUCH

ilyannasocialmedia@gmail.com / @byilyanna